Why SEO ?

SEO (Search engine optimisation) can have a dramatic effect on a business. Many companies purchase a website in hope that it will be bring business without actively promoting it or seeking ways in which to see a return on investment. Alternatively companies get tempted by 'web promotion' businesses offering of submitting your site to thousands of search engines in the hope it will make their site easier to find.

In reality there are only half a dozen search engines worth spending time over, with Google, Yahoo and MSN being the biggest of these. Emarketer said that in December 2005, Google had nearly a 50% share of all searches conducted in the US.

Advantages of search engine optimisation:

  • More then 80% of the web site visitors come from the search engines
  • Once you’ve reached top positions, you should stay there
  • Online visitors and internet services usage is growing with super pace
  • More searchers click on ‘organic results’ (around 60% vs. 40% PPC)
  • Online Internet Advertising campaign is relatively cheap in comparison with others
  • Can appear in hundreds of search results page
  • Every 9 out of 10 visitors will come to the site from the Search Engines
  • Cheaper than PPC in long run